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UX case study analysing the user journey and behaviour within the TEMU App.
Project with DeepSym Ltd (UK) focused on sustainable packaging and infographic design for their therapeutic consumer product.
It’s Not Your Fault,
It’s Bad Design.
Don Norman got it right—confusion means the design isn’t working. That’s why I design for real people, aiming for clarity, ease, and those little “ohhh that makes sense” moments.
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Exploring something creative? I’m all ears.
Anoop Sundar Singh
Graphic & UX Designer
MSc Integrated Product Design
Bachelor of Design in Fashion Design
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